L.O.V.E. Approach

At BabyBrains®, we believe that effective and respectful parenting can only happen if we keep an open mind and a playful attitude, similar to that of children and scientists, which brings science and fun together.

Before we come up with any parenting strategy, it is crucial that we observe and get to know the unique child we are trying to guide, support and empower. Instead of learning target-performances and making sure our children fit into them, we believe that we should make a point of nurturing the very little creature we are responsible for.

It is easy and natural to do so, in fact it mirrors the way your child is going about his learning journey. Here are the 3 simple steps:

  1. Observe your child and try to establish her needs,

  2. Come up with a parenting-intervention idea that tries to meet her needs as well as your own,

  3. Remain open for feedback and ready to fine-tune, modify or even reject your intervention should it not function as desired.

This will enable you to raise a more fulfilled and balanced little person, who will be more capable of learning and will enjoy doing so. This is all summarised  by the acronym L.O.V.E., which reminds us of the principles of effective parenting:

Learn through


Validate through


Our app helps you put the L.O.V.E. approach into practice.


The BabyBrains' approach:

Experience BabyBrains®: